INTRO

El Pais, one of the first newspapers and best known publications of Spain, came to us for a project like no other, El Pais Retina. A 3-day exhibition in Madrid aiming to expose the latest developments in technology. In order to do this we had to create both the visual identity as well as the online support, through which the various presentations and day recaps could be seen.

Client El País     Agency Social Noise     Role Art director     Team Carlos Sanchez, Jose Puche, Mikel Sanjuan     Year 2015

homehome

ICONOGRAPHY

To solidify the communication and have recognizable corporate elements as well as resources, we created an iconographic collection to represent each of the themes of the presentations. This iconography was used for both digital media and print, animations that thereof were used as intros for each presentation.

iconografia-retina-javiersalidoiconografia-retina-javiersalido
portfolio-base-retina2portfolio-base-retina2
mockup-retina-javiersalidomockup-retina-javiersalido
ui-elpaisretina-javiersalidoui-elpaisretina-javiersalido

MOBILE

El main objective of the mobile version was to provide the users with the full 3-day program and secondarily give access to the content generated out of each presentation as well as a blog related to those themes.

giphy-1giphy-1