El Pais, one of the first newspapers and best known publications of Spain, came to us for a project like no other, El Pais Retina. A 3-day exhibition in Madrid aiming to expose the latest developments in technology. In order to do this we had to create both the visual identity as well as the online support, through which the various presentations and day recaps could be seen.
Client El País Agency Social Noise Role Art director Team Carlos Sanchez, Jose Puche, Mikel Sanjuan Year 2015
To solidify the communication and have recognizable corporate elements as well as resources, we created an iconographic collection to represent each of the themes of the presentations. This iconography was used for both digital media and print, animations that thereof were used as intros for each presentation.
El main objective of the mobile version was to provide the users with the full 3-day program and secondarily give access to the content generated out of each presentation as well as a blog related to those themes.