Onix, a brand dedicated to manufacturing smartphones and tablets is introduced into the spanish market with the help of TD Systems. Our responsibilities included design and execution of the web and the launch of their smartphones. The product had to be presented in a mature market that’s main obstacle is competitive constraint, for this reason differentiation in communication was key.

Client TD Systems     Agency Seiyu     Role UX & UI designer     Year 2016



Due to the fact the sale of the smartphone would initially be online, we had to show all of it’s angles in order for the future consumer to get a full detail and feel of the product. We designed a 3D model of the entire catalog and made it the main scene of the home page. The 3D model could be handled by the user using a circular control situated under the main menu.