top of page
© 2026 Javier Salido. All trademarks belong to their respective owners. The typos are mine alone.
I think it, design it, ship it.
Twenty years designing brands and products, from the first idea to launch, for Harley-Davidson, BNP Paribas, Converse, and the U.S. government, among others. Every project starts the same way: working out what it should be, how it should feel, and why anyone should care.
As designers, we believe in simplifying things. That's why we've streamlined the process to save you money from high-priced agencies, time-consuming meetings, and hidden fees by offering a straightforward, high-quality service without the hassle.
I’ve designed through print, the early web, mobile, and now AI. Technology moves on, and the tools change every few years. People don’t. The job is still the same: understand who’s on the other side and what they need, then use what’s available to make something clear and useful, something people actually want to use.
Brands I have worked for
Selected Work
U.S. Government
A learning platform for military education. Engaged for a visual refresh, the work grew into the full product system and brand.
Monster.com
Redesign of the job search and offer email experience, two of the most visited touchpoints in a candidate’s journey. Shipped in 2020 and still in production, unchanged, six years later.
BNP Paribas
A single design system for a global bank, spanning web and mobile. Years later, it remains the foundation teams build on.
Harley-Davidson
Website and iOS app for the Harley-Davidson community. As a rider myself, I designed from inside the culture the product serves, not from a brief.
AI Powered Food-tech platform
A design system built to generate and maintain itself, so the team’s time goes to the decisions that need a designer, not to the repetitive work that doesn’t.
U.S. Government
An analytics dashboard showing how ad investment drives reach and conversion. What began as a static infographic became an interactive tool for budget decisions.
Experience
2021-2026
Product Designer
TBWA\Chiat\Day - New York City
Set design direction for U.S. government programs, from brand systems to front-end. Built an AI dashboard to model ad investment, and connected Figma to Claude through MCP to speed up the design pipeline, cutting design workload by 65%.
2020-2021
Senior Designer
Propelland - San Francisco Bay Area
Led the design system for a top-10 U.S. bank, adopted across web and mobile as the single source of truth.
2017-2019
Senior Designer
MullenLowe - New York City
Shipped digital products for Harley-Davidson, Toyota, Corona, Whole Foods, and Monster.com, from native apps to ecommerce. The Monster search and job-offer email still run as designed.
2016-2017
Digital Design Lead
The Brand Collective - Miami
Set up and led the digital design department, shipping campaign and product work with the development team.
2012-2016
Design Lead
Social Noise- Madrid
Led a remote design team across UX, UI, and branding for web projects and advertising.
Have a role or a project in mind? Let’s talk.
© 2026 Javier Salido. All trademarks belong to their respective owners. The typos are mine alone.
bottom of page